nok.gear
identity, product, user interaction

As part of an internal initiative to explore aesthetics and user experiences related to hardware tools, nextofkin creatives developed “a lightweight chainsaw for the functional-luxe tribes”

The simple juxtaposition of two adjacent rectangular frames provide a robust structure holding the engine, the chain catcher and a separate grip area for the handle.

The interplay of simple modern forms and integration of textural materials creates a new aesthetic for tools in used in the outdoor domain.